S'abonner

Connection

Rice brand Uncle Ben's changing name and logo because of racist connotations

Rice brand Uncle Ben's changing name and logo because of racist  connotations

The Uncle Ben's rice brand is getting a new name: Ben's Original, because the previous name and logo has been criticized as a racial stereotype.
The Uncle Ben's rice brand is getting a new name: Ben's Original, because the previous name and logo has been criticized as a racial stereotype.

In)famous brands that changed their names due to public pressure

CITMA - Brand evolution and anti-racism– a trade mark perspective

Farewell Aunt Jemima And Uncle Ben—Brand Symbols Are Falling

Uncle Ben's new name announced in move to avoid racial stereotypes, Business News

The Story of Aunt Jemima - Fondazione Carta Etica del Packaging

Aunt Jemima: The inside story behind its new name

Teens push Mahatma brand rice to drop logo featuring stereotype

Uncle Ben's rice to scrap fictional character associated with brand. : r/unitedkingdom

Food Brands Are Finally Changing Their Racist Mascots—But Is It Enough?

As Aunt Jemima Dropped For Its Racist History, Will Uncle Ben's Be Next?

Cream of Wheat parent scrutinizes iconic chef logo after racism complaints

Aunt Jemima finally has a new name

Uncle Ben's says it plans to evolve its brand, including the visual identity