Rice brand Uncle Ben's changing name and logo because of racist connotations
![Rice brand Uncle Ben's changing name and logo because of racist connotations](https://i.cbc.ca/1.5735207.1600865319!/cpImage/httpImage/uncle-ben-rice.jpg)
The Uncle Ben's rice brand is getting a new name: Ben's Original, because the previous name and logo has been criticized as a racial stereotype.
The Uncle Ben's rice brand is getting a new name: Ben's Original, because the previous name and logo has been criticized as a racial stereotype.
![](https://loveincorporated.blob.core.windows.net/contentimages/largesize/d8f586a4-ad26-4c62-9f0b-8336ece8d5b6-Uncle_Ben's.jpg)
In)famous brands that changed their names due to public pressure
![](https://www.citma.org.uk/static/bcfdc8bd-47ae-4fbf-99e71b626d8d284e/790x526_highestperformance_/Black-lives-matter.jpg)
CITMA - Brand evolution and anti-racism– a trade mark perspective
![](https://imageio.forbes.com/specials-images/imageserve/1250298619/0x0.jpg?format=jpg&height=900&width=1600&fit=bounds)
Farewell Aunt Jemima And Uncle Ben—Brand Symbols Are Falling
![](https://e3.365dm.com/20/09/768x432/skynews-uncle-bens-rice-new-logo_5105575.jpg?20200923112415)
Uncle Ben's new name announced in move to avoid racial stereotypes, Business News
![](https://fondazionecartaeticapackaging.org/wp-content/uploads/2021/06/AuntJemima_IMG07.jpg)
The Story of Aunt Jemima - Fondazione Carta Etica del Packaging
![](https://content.fortune.com/wp-content/uploads/2021/02/Pearl-Milling-Company-Packaging-Image.jpg)
Aunt Jemima: The inside story behind its new name
![](https://media.11alive.com/assets/WXIA/images/833e07ad-3b6c-4d85-a9fe-d66c2711ad89/833e07ad-3b6c-4d85-a9fe-d66c2711ad89_1920x1080.jpg)
Teens push Mahatma brand rice to drop logo featuring stereotype
![](https://external-preview.redd.it/Pc8flMTwfpwIFtfqbTmcLA9vBJIMhA2d2J8jlvfmCIk.jpg?auto=webp&s=04356d9084901d99afb38253c167f6ac956191e1)
Uncle Ben's rice to scrap fictional character associated with brand. : r/unitedkingdom
![](https://hips.hearstapps.com/hmg-prod/images/brandname-changes-1594822781.jpg)
Food Brands Are Finally Changing Their Racist Mascots—But Is It Enough?
![](https://d.newsweek.com/en/full/1600721/uncle-bens.png?w=1600&h=1200&l=49&t=48&q=88&f=dcd7c74c328b1e828e4d4a8d64d6256b)
As Aunt Jemima Dropped For Its Racist History, Will Uncle Ben's Be Next?
![](https://images.foxtv.com/static.fox29.com/www.fox29.com/content/uploads/2020/06/1280/720/cream-of-wheat.jpg?ve=1&tl=1)
Cream of Wheat parent scrutinizes iconic chef logo after racism complaints
![](https://newscdn2.weigelbroadcasting.com/RZbeo-1612917690-186672-blog-hypatia-h_f1b150cb017eb5937a9bf4db8814388f-h_091fddbf56a9f34c6c2d9fe4c746adb1.jpg)
Aunt Jemima finally has a new name
![](https://s3-prod.adage.com/s3fs-public/20200617_UncleBensRice_3x2.png)
Uncle Ben's says it plans to evolve its brand, including the visual identity