Uncle Ben's Rice Rebranded as Ben's Originals - The New York Times
![Uncle Ben's Rice Rebranded as Ben's Originals - The New York Times](https://static01.nyt.com/images/2020/09/23/business/23markets-brf-bens1/merlin_177446739_1c966662-9071-45b3-9991-0cd036dee303-articleLarge.jpg?quality=75&auto=webp&disable=upscale)
Uncle Ben's Unveils Ben's Original Name After Racial Stereotyping Criticism
![](https://media.gettyimages.com/id/1228691761/photo/packages-of-uncle-bens-rice-are-displayed-for-a-photograph-in-tiskilwa-illinois-u-s-on.jpg?s=612x612&w=gi&k=20&c=-JTM-z6AZk4ECUQCdGLLQ7Z3Ao4hw7xsbJd640rpntw=)
Packages of Uncle Ben's rice sit on a supermarket shelf in Princeton, News Photo - Getty Images
![](https://i.ytimg.com/vi/ELn5uiPvZOI/hq720.jpg?sqp=-oaymwEhCK4FEIIDSFryq4qpAxMIARUAAAAAGAElAADIQj0AgKJD&rs=AOn4CLAQYaxlup0WaHXnLbPunX-vScf3hw)
Ben's Original, We're all original recipes
![](https://c8.alamy.com/comp/2G6C7W8/new-bens-original-uncle-bens-rice-box-2G6C7W8.jpg)
New Ben's Original & Uncle Ben's Rice Box Stock Photo - Alamy
![](https://a57.foxnews.com/static.foxnews.com/foxnews.com/content/uploads/2020/06/1200/675/iStock-500576648.jpg?ve=1&tl=1)
Uncle Ben's considering new 'visual identity' for products amid Aunt Jemima rebranding
![](https://cdn.i.haymarketmedia.asia/?n=campaign-asia%2Fcontent%2F20200925033830_brands_900x600.jpg)
The cult of the brand, Advertising
![](https://www.eatthis.com/wp-content/uploads/sites/4/2020/06/uncle-bens-rice.jpg)
4 Food Brands That Are Changing Due to Racial Stereotypes — Eat This Not That
Ben's Original - Ben's Original updated their cover photo.
![](https://preview.redd.it/af03sbis7wo51.jpg?width=640&crop=smart&auto=webp&s=1cb447d80cca3fd2459d6b7f417187afaf7aa2c1)
Uncle Ben is now Ben's Original yall : r/unclebens
The Conscious Couture - Ben's original huh? ➖➖➖➖➖➖➖➖➖➖➖➖➖➖ (source: NYTimes) Mars Food is changing the name of its Uncle Ben's rice products to Ben's Original, after widespread anti-racism protests renewed the focus
![](https://i.ytimg.com/vi/1yYkBN4QrK8/maxresdefault.jpg)
Zombie Storms, MTA's Poop Ban & Uncle Ben's Rebrand
![](https://www.smashbrand.com/wp-content/uploads/2024/01/Brand-Renaming-Examples.jpg)
Interesting Brand Renaming Examples With Key Insights.
![](https://media.cbs8.com/assets/KFMB/images/9d9b881e-23c0-4a22-a725-08c37503d09d/9d9b881e-23c0-4a22-a725-08c37503d09d_1920x1080.jpg)
Companies remove racial stereotypes from products
![](https://img.rasset.ie/00155a59-1600.jpg)
Uncle Ben's' rebrand after racial stereotype criticism