Uncle Ben's, Mrs. Butterworth's Reconsidering Branding

After the company behind Aunt Jemima announced it would be fully rebranding, Uncle Ben, Mrs. Butterworth’s, and Cream of Wheat are reconsidering their racist branding.

Think before you brand. - Say What

Cream of Wheat becomes fourth brand in 24 hours to review packaging amid calls for racial equality

Uncle Ben's, Mrs. Butterworth's Reconsidering Branding

Racism In Food Products: Companies Finally Parting Ways With Aunt Jemima, Mrs. Butterworth, Uncle Ben

Mrs. Butterworth's undergoing 'brand and packaging review' after Aunt Jemima, Uncle Ben's announce redesigns

Bottles of Aunt Jemima syrup and Uncle Ben's rice products Stock Photo - Alamy

These brands still haven't replaced their logos. Here's why, Business

Rapper Master P launches Black-owned food brand

US-owned brands confront race in packaging - Taipei Times

Mrs. Butterworth, Uncle Ben's, Colgate, more brands consider changes after Aunt Jemima

Uncle Ben's and Mrs. Butterworth's Plan Changes to Their Brand, Logos

Why Legacy Brands With Potentially Offensive Logos Must Evolve

Uncle Ben's Changes Brand Rooted in Racist Imagery. Now It's Ben's Original. - WSJ

Mrs. Butterworth's, Aunt Jemima, Uncle Ben's phasing out racial brand images

Uncle Ben's, Mrs. Butterworth Removing Racial Stereotype