Uncle Ben's to rebrand as Ben's Original, 2020-09-23
MCLEAN, VA. — Mars, Inc., which in June said it would evolve the Uncle Ben’s rice visual brand identity after a push from its consumers and associates to do so, has announced the brand now will be known as Ben’s Original. Mars said the move signals the brand
Move signals the brand's ambition to create a more inclusive future.
Mars Foods rebrands Uncle Ben's rice as Ben's Original
Rice brand Uncle Ben's changes its name to Ben's Original - Los Angeles Times
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Uncle Ben's Changing Name To Ben's Original After Criticism Of Racial Stereotyping
