What's Uncle Ben's Rice Called Now? The Popular Brand Is Making Big Changes
![What's Uncle Ben's Rice Called Now? The Popular Brand Is Making Big Changes](https://d.newsweek.com/en/full/1641141/heres-uncle-bens-rice-new-name.jpg)
Parent company Mars Inc. unveiled the rice brand
Parent company Mars Inc. unveiled the rice brand's new moniker on Wednesday.
![](https://a57.foxnews.com/static.foxnews.com/foxnews.com/content/uploads/2020/06/1200/675/iStock-500576648.jpg?ve=1&tl=1)
Uncle Ben's considering new 'visual identity' for products amid Aunt Jemima rebranding
![](https://bel.mars.com/sites/g/files/jydpyr541/files/styles/full_width_image/public/2020-04/OLEN%20COVID19.jpg?itok=2X3mGYIE)
Spotlight on associates at the Uncle Bens® factory in Olen
![](https://www.bensoriginal.com/sites/g/files/fnmzdf306/files/migrate-product-files/rerebkc2jwqwfbsxyewz.png)
Instant White Rice, Microwavable Long Grain
![](https://s3-prod.adage.com/s3fs-public/styles/800x600/public/Bens_Original_full_logo_main.jpg)
Uncle Ben's will become Ben's Original in a major rebranding effort
![](https://cdn.entertainmentdaily.com/2020/09/23113744/header-49-742x388.png)
Uncle Ben's rice changes name as it's branded racist - Entertainment Daily
![](https://cdn.entertainmentdaily.com/2020/09/23113756/coverimages40657896-scaled.jpg)
Uncle Ben's rice changes name as it's branded racist - Entertainment Daily
![](https://loveincorporated.blob.core.windows.net/contentimages/largesize/d8f586a4-ad26-4c62-9f0b-8336ece8d5b6-Uncle_Ben's.jpg)
In)famous brands that changed their names due to public pressure
![](https://i2.wp.com/pressurecookingtoday.com/wp-content/uploads/2020/05/White_Rice_Recipe_for_Instant_Pot_by_Pressure_Cooking_Today_PCT-FB.jpg)
How to Make White Rice in the Instant Pot
![](https://i.ytimg.com/vi/nM4az7CyrvQ/maxresdefault.jpg)
Mars drops Uncle Ben's, reveals new name for rice brand Ben's Original
![](https://kalynskitchen.com/wp-content/uploads/2009/04/2-1200-Greek-Lemon-Rice-Recipe-540x720.jpg)
Greek Lemon Rice Recipe – Kalyn's Kitchen
![](https://cdn.vox-cdn.com/thumbor/qDtlno4HhwFXFyQNYaPrEWsDNuo=/1400x1050/filters:format(png)/cdn.vox-cdn.com/uploads/chorus_asset/file/22537175/Eater3.png)
Why Aunt Jemima, Uncle Ben, and Other Racist Food Mascots Were Rebranded in 2020 - Eater
![](https://i2.wp.com/pressurecookingtoday.com/wp-content/uploads/2020/05/White_Rice_Recipe_for_Instant_Pot_by_Pressure_Cooking_Today_PCT-4634.jpg)
How to Make White Rice in the Instant Pot
![](https://d3i6fh83elv35t.cloudfront.net/static/2021/02/PepsiCo_Pearl_Milling_Company_Packaging-1024x932.jpg)
Aunt Jemima brand gets a new name: Pearl Milling Company