What's Uncle Ben's Rice Called Now? The Popular Brand Is Making Big Changes

Parent company Mars Inc. unveiled the rice brand
Parent company Mars Inc. unveiled the rice brand's new moniker on Wednesday.

Uncle Ben's considering new 'visual identity' for products amid Aunt Jemima rebranding

Spotlight on associates at the Uncle Bens® factory in Olen

Instant White Rice, Microwavable Long Grain

Uncle Ben's will become Ben's Original in a major rebranding effort

Uncle Ben's rice changes name as it's branded racist - Entertainment Daily

Uncle Ben's rice changes name as it's branded racist - Entertainment Daily

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Mars drops Uncle Ben's, reveals new name for rice brand Ben's Original

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Why Aunt Jemima, Uncle Ben, and Other Racist Food Mascots Were Rebranded in 2020 - Eater

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Aunt Jemima brand gets a new name: Pearl Milling Company