Marlboro maker Altria says it wants to move away from cigarettes.

Altria, the parent company of Philip Morris USA and the nation's largest tobacco company, says it wants to help smokers transition away from cigarettes. The Marlboro maker is launching new products like e-cigarettes and heat-not-burn products. But Altria's pivot has raised eyebrows among its critics. Cigarettes and cigars made up about 89% of the company's sales in 2022.
Altria, the parent company of Philip Morris USA and the nation's largest tobacco company, says it wants to help smokers transition away from cigarettes. The Marlboro maker is launching new products like e-cigarettes and heat-not-burn products. But Altria's pivot has raised eyebrows among its critics. Cigarettes and cigars made up about 89% of the company's sales in 2022.

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