Preference Test vs. A/B Testing: which one should you choose?
![Preference Test vs. A/B Testing: which one should you choose?](https://i0.wp.com/blog.uxtweak.com/wp-content/uploads/2021/11/image-83-1-min.png?resize=800%2C451&ssl=1)
Preference testing and A/B testing are two common testing methods for digital products. A lot of people use the two terms interchangeably, which is wrong as they are two different methods.
![](https://i0.wp.com/blog.uxtweak.com/wp-content/uploads/2023/07/UXTW_blog_2023_ux_research_portfolio.jpg?fit=768%2C432&ssl=1)
Preference Test vs. A/B Testing: which one should you choose?
![](https://i0.wp.com/blog.uxtweak.com/wp-content/uploads/2021/11/UXTW_blog_imgs_pref_ab.jpg?fit=1440%2C810&ssl=1)
Preference Test vs. A/B Testing: which one should you choose?
![](https://blog.hubspot.com/hs-fs/hubfs/Multivariate%20Testing%20FI.png?width=595&height=400&name=Multivariate%20Testing%20FI.png)
Multivariate Testing: How It Differs From A/B Testing
![](https://fastercapital.com/i/A-B-testing--Unlocking-the-Secrets-of-Conversion-Rate-Optimization-with-A-B-Testing--Choosing-the-Right-Elements-to-Test-for-Maximum-Impact.webp)
A B testing: Unlocking the Secrets of Conversion Rate Optimization with A B Testing - FasterCapital
![](https://i0.wp.com/blog.uxtweak.com/wp-content/uploads/2023/02/Group-1780-min.png?fit=768%2C432&ssl=1)
Preference Test vs. A/B Testing: which one should you choose?
![](https://www.datocms-assets.com/38511/1616737745-marketing-message-thumb.png?auto=format&dpr=0.6&fit=max&w=2016)
What is a Preference Test? 5 Steps to Preference Testing
![](https://pollthepeople.app/wp-content/uploads/2022/06/Results-22-1024x469.png)
The Beginner's Guide to Preference Testing - Poll the People
![](https://i0.wp.com/blog.uxtweak.com/wp-content/uploads/2023/01/Group-1762-min.png?fit=768%2C432&ssl=1)
Preference Testing in UX + Examples & Questions
![](https://i0.wp.com/blog.uxtweak.com/wp-content/uploads/2021/11/image-83-1-min.png?resize=800%2C451&ssl=1)
Preference Test vs. A/B Testing: which one should you choose?