How not to re-create another Vegemite isnack 2.0 branding disaster
![How not to re-create another Vegemite isnack 2.0 branding disaster](https://www.thebrandingjournal.com/wp-content/uploads/2016/05/Vegemite-iSnack-2.0.jpg)
Vegemite, unveiled a product extension in 2009: isnack 2.0. The company was unprepared for consumers' anger and was forced to change the new product’s name.
Vegemite, one of the most popular savory spread brands from Australia, unveiled a product extension in 2009. Both the media and consumers have criticized the naming of the new product (iSnack 2.0) and the outrage hit the headlines all over the world that year. The company was unprepared for the…
![](https://image.slidesharecdn.com/isnack2-201015060408/85/isnack-20-the-new-vegemite-10-320.jpg?cb=1667450558)
iSnack 2.0: The New Vegemite
![](https://cdn.vox-cdn.com/thumbor/V0tfcumYsA8G-24f5BUxVWtbMg8=/0x0:1200x800/920x613/filters:focal(506x286:698x478):format(webp)/cdn.vox-cdn.com/uploads/chorus_image/image/63838834/hersheys.0.jpg)
Hershey's Redesigns The Hershey Bar After 125 Years
![](https://sharenews.grantdigital.com.au/images/sharenews/2022/bega-vegemite_featured.jpg)
The Vegemite debate continues: what side are you on? - River 949
![](https://resources.stuff.co.nz/content/dam/images/1/5/0/p/5/d/image.related.StuffLandscapeSixteenByNine.1420x800.150fad.png/1432687238330.jpg)
Products that flopped worse than Coke Life
The Vegemite debate continues: what side are you on? - River 949
Vegemite rename Cheesybite to Vegemite and Cheese - 9Kitchen
Unhappy little Vegemites vent their fury over iSnack 2.0
![](https://image.slidesharecdn.com/isnack2-201015060408/85/isnack-20-the-new-vegemite-20-320.jpg?cb=1667450558)
iSnack 2.0: The New Vegemite
![](https://cdn.thebrandingjournal.com/wp-content/uploads/2016/05/the_branding_journal_case_study_isnack-2.0_vegemite_8.jpg)
How not to re-create another Vegemite isnack 2.0 branding disaster
![](https://cdn.thebrandingjournal.com/wp-content/uploads/2016/08/chow-tai-fook-the-branding-journal.png)
How not to re-create another Vegemite isnack 2.0 branding disaster
![](https://cdn.slidesharecdn.com/ss_thumbnails/mkt465ch12-221214071402-1d5a7fe0-thumbnail.jpg?width=336&fit=bounds)
iSnack 2.0: The New Vegemite
![](https://ivysuen.files.wordpress.com/2014/08/0d947-article-1193092-05584f2d000005dc-16_468x549.jpg?w=468&h=549)
Vegemite -> iSnack 2.0?
![](https://image.slidesharecdn.com/isnack2-201015060408/85/isnack-20-the-new-vegemite-21-320.jpg?cb=1667450558)
iSnack 2.0: The New Vegemite
Title fight - ABC News