Weight Watchers' name change to WW: The dieting company isn't

Weight Watchers' name change to WW: The dieting company isn't fooling anyone., w company

Weight Watchers' name change to WW: The dieting company isn't fooling anyone., w company

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Weight Watchers is now WW, and the original name is no longer uttered even once throughout the entire commercial. Nice way to take the gift of name recognition and throw it away