De Cecco, the future of tradition. - CBA Italy
![De Cecco, the future of tradition. - CBA Italy](https://cba-design.com/italy/wp-content/uploads/sites/5/2022/04/cba-Insight-news-dececco-01-logo-beforeafter.jpg)
How can we make such a historic brand evolve and make it relevant for the future? To do this, we started by analyzing the brand's visual assets, distilling the main ingredients and eliminating the superfluous. A process aimed at making the brand more incisive and contemporary, without distorting it.
![](https://www.mfg-outlook.com/media/Liam-Pye.webp)
De Cecco: Unmistakable Pasta without Compromise - Manufacturing
![](https://www.dececco.com/wp-content/uploads/2018/07/chapter-2-1.jpg)
De Cecco Pasta wheat
![](https://cba-design.com/italy/wp-content/uploads/sites/5/2021/02/CBA-De-Cecco-Brand-Architecture-04.01.jpg)
De Cecco, The strength which lies in consistency
![](https://static.wixstatic.com/media/5fbdd7_fb2c139a986147caaa0bf1f545bb7dcb~mv2.png/v1/fit/w_2500,h_1330,al_c/5fbdd7_fb2c139a986147caaa0bf1f545bb7dcb~mv2.png)
Emily Culpeper Design
![](https://qnycreative.com/wp-content/uploads/2017/09/Buccatini_DeCecco-e1508966785938.jpg)
De Cecco Digital Advertising
![](https://sva.design/workspace/uploads/upload-18838-SVAapp_De_Cecco_Farfalle_design.jpg)
De Cecco by Julie Chiang – SVA Design
![](https://cba-design.com/italy/wp-content/uploads/sites/5/2023/09/CBA-Insight-2-PRADA-1400x787.jpg)
Strategy Archives - CBA Italy
![](https://cba-design.com/italy/wp-content/uploads/sites/5/2022/04/De-Cecco-Brand-Guidelines-01-1.jpg)
De Cecco, the future of tradition - CBA Design
![](https://news.italianfood.net/wp-content/uploads/sites/2/2017/03/DeCecco-Storia-1.jpg)
De Cecco pasta, from father to son - Italianfood.net