De Cecco, the future of tradition. - CBA Italy

How can we make such a historic brand evolve and make it relevant for the future? To do this, we started by analyzing the brand's visual assets, distilling the main ingredients and eliminating the superfluous. A process aimed at making the brand more incisive and contemporary, without distorting it.

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Strategy Archives - CBA Italy

De Cecco, the future of tradition - CBA Design

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