The secret behind the dramatic rise of the Stanley cup? Women.

The company’s profit grew over $650 million over three years after executives decided to market their now-famous “Stanley Quencher” cup to women. 
A grand theft case in Northern California.
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Pass the ginormous water, Stanley is hot right now - The Hustle

Try Before You Buy': Stanley cups - Good Morning America

The Stanley Cup Water Bottle Hype Explained

Five Below's Stanley-inspired tumblers are back in stock

What is so special about Stanley cups? The psychology behind the year's thirstiest obsession

With a Flair for the Dramatic, Doughty Fuels the Stoic Kings - The New York Times

Who are the moms behind the Stanley Cup craze?

What's causing the mania behind the Stanley cup craze? - Los Angeles Times

Woman's Stanley tumbler survives car fire, company president promises to replace her vehicle

Know Your Value: Mika Brzezinski empowering women at work and in life

Testing Lab: Owala tumbler vs. Stanley cup –

For Game 7, Bruins are counting on their Stanley Cup experience - The Boston Globe

Stanley cup craze, explained: Why do we love these tumblers so much?

If the Bruins don't win the Stanley Cup, they will be the 2007 Patriots - The Boston Globe