Haier's Odyssey in the Middle East and Africa: Forging a Global Brand through Localized Innovation.
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Haier History
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Haier's Odyssey in the Middle East and Africa: Forging a global brand through localized innovation
Impact of Emerging Markets on Marketing: Rethinking Existing Perspectives and Practices - Jagdish N. Sheth, 2011
Middle East – Dubai Global News
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Haier's Odyssey in the Middle East and Africa: Forging a Global Brand through Localized Innovation.
PDF) Building a Global Responsive Organization: The Case of the Haier Group: New Insights from Global Strategy and International Business
Solved Case 19 Haier Group: Internationalization Strategy