Absolut vodka sees biggest design and flavour update in its 40-year existence
![Absolut vodka sees biggest design and flavour update in its 40-year existence](https://d2td6mzj4f4e1e.cloudfront.net/wp-content/uploads/sites/9/2022/02/Absolut-range-refresh-web.png)
Absolut vodka has re-designed its bottles and revamped its flavoured range in what it describes as the brand’s biggest shake-up since it was first made in 1979. The new design aims to make the bottle stand out on the shelf and involves more than 50% recycled glass. The new bottles include a clear ingredients list, ABV (alcohol by volume) level and details of where the vodka is produced – Ahus in Sweden. The name of
![](https://bluesharkvodka.com/wp-content/uploads/2021/08/3-BSV-family-1.jpeg)
Blue Shark Vodka, The World's Smoothest Vodka
![](https://assets3.thrillist.com/v1/image/1741596/1200x600/scale;;webp=auto;jpeg_quality=85.jpg)
17 Things You Didn't Know About Absolut Vodka - Thrillist
![](https://www.bevindustry.com/ext/resources/2023/06/14/Absolut_ALLY.png?1687276970)
Absolut celebrates the LGBTQ+ community with the launch of Absolut
![](https://assets.bwbx.io/images/users/iqjWHBFdfxIU/iNpifS8fPlNw/v1/1200x800.jpg)
Pernod Ricard CEO on Alcohol Price Increases - Bloomberg
![](https://assets-global.website-files.com/5dfd2203d08cf403964198c2/62bb226319f7eb3a2c569a93_6245c62a95e955ae5beff303_2021-blogheader-banknotes-absolut-black.png)
Absolut's approach to marketing: Then and now
Absolut Vodka is the third largest brand of spirits in the world. Absolut Vodka is made from southern Swedish winter wheat and pure spring water.The
![](https://wevino.store/cdn/shop/files/absolut-life-ball-2019_503x503_250568f8-7559-472e-94c3-4bba996330c8.jpg?v=1700265372)
Absolut LIFE BALL Original Vodka Limited Edition 2019 40% Vol. 1l
![](https://drinkabl.media/wp-content/uploads/2023/11/20231016_Sprite_absolut_3x2-scaled.webp)
Fizz Meets Spirits: Introducing Absolut Vodka & Sprite Ready-to
![](https://d2td6mzj4f4e1e.cloudfront.net/wp-content/uploads/sites/9/2024/01/yates-300x200.jpg)
Absolut vodka sees biggest design and flavour update in its 40
![](https://www.beveragedaily.com/var/wrbm_gb_food_pharma/storage/images/_aliases/wrbm_large/publications/food-beverage-nutrition/beveragedaily.com/article/2017/11/16/absolut-uncover-sequin-bottle-has-flip-effect-for-creating-messages/7550225-1-eng-GB/Absolut-Uncover-Sequin-bottle-has-flip-effect-for-creating-messages.jpg)
Absolut Uncover Sequin bottle has flip effect for creating messages
![](https://hips.hearstapps.com/hmg-prod/images/best-vodka-1659532207.jpg?crop=1.00xw:1.00xh;0,0&resize=640:*)
16 Best Luxury Vodka 2023 UK
![](https://parade.com/.image/t_share/MTkwNTgwODgxNzkxNzg4MTU3/alc_bottle_5464x8191-2.png)
19 Best Vodka Brands in 2023 (Top Shelf & Cheap) - Parade
![](https://i0.wp.com/packagingoftheworld.com/wp-content/uploads/2023/04/Vodka_Bottle.jpg?fit=1366%2C968&ssl=1)
Medusa Vodka – Packaging Of The World