Uncle Ben's' purchase consideration increases after rebrand
![Uncle Ben's' purchase consideration increases after rebrand](https://ygo-assets-websites-editorial-emea.yougov.net/images/Uncle_Bens.original.png?pw=1200)
Uncle Ben's has announced it will rebrand to Ben's Original, saying they understood the inequalities associated with its brand and logo.
![](https://dmrqkbkq8el9i.cloudfront.net/Pictures/1024x536/3/6/3/265363_oneusericepound_699305_crop.jpg)
The price is rice: rice, pulses & noodles category report 2022
![](https://marketingweek.imgix.net/content/uploads/2020/09/23124906/Bens-Original.png)
Mars rebrands Uncle Ben's after criticisms over racial stereotyping
![](https://i.dailymail.co.uk/1s/2020/06/18/00/29736486-0-image-a-34_1592438205663.jpg)
Uncle Ben's rice to 'evolve' brand as Aunt Jemima name axed
![](https://i2-prod.manchestereveningnews.co.uk/incoming/article18444631.ece/ALTERNATES/s615/0_JS213729496.jpg)
Uncle Ben's could soon change its name on all packaging
![](https://www.foodnavigator-usa.com/var/wrbm_gb_food_pharma/storage/images/_aliases/wrbm_large/publications/food-beverage-nutrition/foodnavigator-usa.com/news/manufacturers/we-listened-we-learned-we-re-changing-uncle-ben-s-rebrands-to-more-inclusive-ben-s-original/11791487-1-eng-GB/We-listened-we-learned-we-re-changing-Uncle-Ben-s-rebrands-to-more-inclusive-Ben-s-Original.jpg)
We listened, we learned, we're changing…' Uncle Ben's rebrands to
![](https://www.brandlandusa.com/wp-content/uploads/2021/08/uncle-bens-rice-bag-houston-from-trademark-files.jpg)
Ben's Rice Converts to Original Without Saying Uncle
![](https://www.bxpmagazine.com/wp-content/uploads/2021/05/Uncle-Bens.jpg.webp)
Uncle Ben's Now “Ben's Original” with New Packaging - BXP
![](https://i.redd.it/7dcz4xusb4cc1.jpeg)
Glorifying the Old South. Aunt Jemima, 1919 : r/vintageads
Uncle Ben's' purchase consideration increases after rebrand
![](https://ygo-assets-websites-editorial-emea.yougov.net/images/consideration_uncle_bens.format-webp.webp)
Uncle Ben's' purchase consideration increases after rebrand
![](https://www.thestreet.com/.image/ar_4:3%2Cc_fill%2Ccs_srgb%2Cfl_progressive%2Cq_auto:good%2Cw_1200/MTY4NjI3MTMzOTA3NDc4MTUx/uncle-ben.jpg)
Mars Rebrands Uncle Ben's To Ben's Original - TheStreet
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Resources – Military Veterans in Journalism
![](https://www.papirfly.com/wp-content/uploads/2022/07/Blue-05-cover.png)
Brand Activation Management Archives - Page 3 of 4 - Papirfly