Sorry, doll: Barbie sales plummet as little girls grab 'Frozen

Better take a second mortgage on that Malibu Dreamhouse, Barbie. Little girls are dropping the dull doll in favor of newer, edgier competitors like Monster High, Lalaloopsy, American Girl, and the …

Brian J. Fitzharris on LinkedIn: Brand loyalty ranking—Mattel surges while Twitter falls after X rebrand

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Mattel's sales struggle as Barbie is not longer a little girl's best friend.

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Sorry, doll: Barbie sales plummet as little girls grab 'Frozen' and American Girl dolls – New York Daily News

Barbie doll sales plummet as kids favor Disney's Elsa and American Girl

Everyone's Talking About the 'Barbie' Movie – but Doll Sales Are Falling

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