Nothing company now owns the Essential brand, for some reason - The Verge
![Nothing company now owns the Essential brand, for some reason - The Verge](https://cdn.vox-cdn.com/thumbor/Jvr6PNhzS_AeMTEjRTLpKHH50HA=/0x0:1500x1000/2000x1333/filters:focal(750x500:751x501)/cdn.vox-cdn.com/uploads/chorus_asset/file/22260854/Nothing_RGB_Signalweiss.jpg)
Nothing, the new company started by ex-OnePlus executive Carl Pei, has apparently acquired the branding for Essential in the UK, according to a report from 9to5Google.
![](https://m.media-amazon.com/images/I/411fH7ubApL._AC_UF1000,1000_QL80_.jpg)
Born for Love: Why Empathy Is Essential-and Endangered: Perry, Bruce D, Szalavitz, Maia: 9780061656781: : Books
![](https://cdn0.vox-cdn.com/hermano/verge/product/image/10108/236626_Nanoleaf_Essentials_Matter_JTuohy_0004.jpg)
Nanoleaf Essentials Matter smart lights review: A better bulb - The Verge
![](https://9to5google.com/wp-content/uploads/sites/4/2021/02/2021-02-15-16_53_13-Search-for-a-trade-mark-Intellectual-Property-Office.png?w=1000)
Essential is now officially owned by Carl Pei's 'Nothing' brand - 9to5Google
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Nothing company now owns the Essential brand, for some reason - The Verge
![](https://m.media-amazon.com/images/I/81OjU+2zMTL._AC_UF1000,1000_QL80_.jpg)
Money for Nothing: The South Sea Bubble and the Invention of Modern Capitalism [Book]
Beloved Brands
![](https://upload.wikimedia.org/wikipedia/commons/thumb/9/9e/Nothing_Phone.jpg/220px-Nothing_Phone.jpg)
Nothing (company) - Wikipedia
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OnePlus co-founder Carl Pei's next company is literally called Nothing - The Verge
![](https://www.digitaltrends.com/wp-content/uploads/2023/09/OnePlus-11-Android-14.jpg?resize=1200%2C630&p=1)
There's a big problem with smartphone software updates