Adidas's new Gen Z, fashion-forward line is its biggest launch in 50 years

Adidas is launching a new collection called Sportswear, positioned between its Performance and Originals lines and aimed at Gen Z. Just don’t call it athleisure.

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Charlotte Mair on LinkedIn: adidas have just announced their 1st new label in 50 years: adidas…

Adidas's new Gen Z, fashion-forward line is its biggest launch in 50 years