Mattel Reclaims its Rights to Disney Barbies from Hasbro
Back in 2016, the famous Barbie brand Mattel lost its lucrative license to represent Disney characters (particularly Disney princesses) as Barbie dolls. The company Hasbro took the license instead, causing an upset in the Mattel company (and a loss of a $440 million income source, according to the Wall Street Journal) alongside a new challenge
After “Barbie,” Mattel Is Raiding Its Entire Toybox
Mattel Reclaims Rights for Disney Princess Toys from Hasbro
Mattel Reclaims its Rights to Disney Barbies from Hasbro
Mattel Reclaims its Rights to Disney Barbies from Hasbro
Mattel Reclaims Rights for Disney Princess Toys from Hasbro
Mattel Reclaims Rights from Hasbro to Produce Disney Princess Toys
Hasbro OUT! Mattel IN! Hasbro loses their Disney Princess license
Hasbro Loses Rights to Produce Disney Princess Dolls
Hasbro OUT! Mattel IN! Hasbro loses their Disney Princess license
Mattel CEO on reclaiming Disney princess rights: This was a great win for the company
Mattel Reclaims Rights for Disney Princess Toys from Hasbro
Mattel originally lost the Disney Princess license by making too many cheap, low quality dolls. But their 2023 lineup has the same problems as Hasbro; molded tops, little articulation, not movie-accurate. How
Mattel wins back Disney Princess toys from Hasbro
Hasbro-Mattel? Barbie & Disney Princesses would create doll giant
Mattel and Disney Renew Partnership to Launch Re-Imagined Princess Dolls - Inside the Magic
