Uncle Ben's rice is now 'Ben's Original' and available on store shelves in new package
![Uncle Ben's rice is now 'Ben's Original' and available on store shelves in new package](https://www.pennlive.com/resizer/_oKOp46dCbcd7YyslgSDUkAp4gQ=/1280x0/smart/cloudfront-us-east-1.images.arcpublishing.com/advancelocal/ERC4IAOGWZDOXKHLYLH4FMFYCM.jpg)
Mars removed the word "uncle" and a picture of a black man in order to create "a more inclusive future."
Uncle Ben's is now Ben's Original: Rebranded rice arrives in stores
![](https://cdn.foodbeast.com/wp-content/uploads/2020/09/uncle-bens-rebrand.jpg)
Uncle Ben's Is No More: Brand Name Will Be 'Ben's Original
![](https://media.cnn.com/api/v1/images/stellar/prod/200922193513-bens-original-rice-rebrand.jpg?q=w_1600,h_900,x_0,y_0,c_fill)
Uncle Ben's has a new name: Ben's Original
![](https://d.newsweek.com/en/full/1641141/heres-uncle-bens-rice-new-name.jpg)
What's Uncle Ben's Rice Called Now? The Popular Brand Is Making
![](https://www.shutterstock.com/image-photo/nacka-stockholmsweden-april-06-2019-260nw-1390417091.jpg)
87 Uncle Ben's Rice Images, Stock Photos, 3D objects, & Vectors
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Aunt Jemima brand retired due to racial stereotype; Uncle Ben's
PepsiCo drops Aunt Jemima branding; Uncle Ben's, others under
![](https://d1902livswy8rb.cloudfront.net/dimg/670x670/dimg/bens_old__new_sept_21.png)
Mars loses face of Uncle Ben in rebrand as Ben's Original - CMO
![](https://www.brandlandusa.com/wp-content/uploads/2021/01/AEE4457A-3EDC-4C85-BA0D-842CC0E6BA11.jpeg)
Ben's Rice Converts to Original Without Saying Uncle
![](https://www.foodandwine.com/thmb/rAJfbZMIeqkNrAdOD1w1nlHQ0bk=/1500x0/filters:no_upscale():max_bytes(150000):strip_icc()/bens-original-logo-FT-BLOG0920-c794c2af49df4b029f44d302531a41f2.jpg)
Uncle Ben's Rebrands as Ben's Original
![](https://www.thestreet.com/.image/ar_1:1%2Cc_fill%2Ccs_srgb%2Cfl_progressive%2Cq_auto:good%2Cw_1200/MTY4NjI3MTMzOTA3NDc4MTUx/uncle-ben.jpg)
Mars Rebrands Uncle Ben's To Ben's Original - TheStreet