M&M's “inclusive” identity update - Design Week

The updated identity for M&M’s, centring on the logo’s ampersand, also features the brand’s first custom typeface.

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M&M'S Explore

M&M'S Explore

All Together: A Playful New Typeface That Reflects the Joy of M&M'S.

Article: Emerging Leaders Program at M&M AEF Division — People Matters

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The M&M's controversy continues as company retires its “spokescandies”

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100% Authentic M&M's reveals global redesign alongside new brand purpose, m&m logo

Updates – ID

How M&M's is making the most of its spokescandies controversy