Weight Watchers has rebranded as WW as it shifts focus to “wellness” - Design Week

The weight loss company says it is branching out into helping people develop “healthy habits” so has rebranded, dropping its full name for a shortened version.

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Weight Watchers Sheds Diet Image To Become WW – A 'wellness' Brand

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Dropping the Weight (Watchers). In September, Weight Watchers announced…, by Anna Dosev

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People Moves: Bob's Red Mill Makes Trey Winthrop CEO; Mindy Grossman Leaves WW International

WeightWatchers reveals new name without the word 'weight' - but bosses can't say what it means - Mirror Online

Weight Watchers: Iconic weight loss company set to rebrand as WW

WW International Looks Beyond Dieting - WSJ