Streaming viewership surpasses cable TV for the first time in the US
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Streaming Viewership Finally Beats Cable, Signaling Another
![](https://mma.prnewswire.com/media/2034188/Nielsen_theGauge_FEB2023_PR_1_Infographic.jpg?p=facebook)
February Exhibits Seasonality of TV Usage, but Streaming Continues
Streaming TV Viewing Time Continues Its Rise Over Cable - MNTN
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Chart: Streaming Accounts for Nearly 40% of U.S. TV Consumption
![](https://corporate.tubitv.com/wp-content/uploads/2023/09/PR_SizzleGraphic_Sep2023_Dark.png)
Tubi Surpasses 74 Million Monthly Active Users - TubiTV Corporate
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Streaming overtakes cable and broadcast in TV viewership for first
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Streaming claims largest piece of TV viewing pie in July
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Streaming services surpassing cable TV in viewership is
![](https://internationalfinance.com/wp-content/uploads/2023/08/IFM-OTT-Platform.jpg)
Streaming surpasses traditional TV with record 38.7% viewership
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Streaming surpasses cable as top way to consume TV
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Chart: Streaming Accounts for Nearly 40% of U.S. TV Consumption
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Streaming TV viewership tops cable for the first time in Nielsen
![](https://marketscale.com/wp-content/uploads/2022/09/Streaming-vs-TV-Slide-2.webp)
Streaming Viewership Finally Beats Cable, Signaling Another
Streaming viewership surpasses cable TV for the first time in the US