Lavazza, Vittoria in dispute over 'oro' trademark
A bitter coffee industry feud over the Italian word for 'gold' is brewing again with Vittoria suing Lavazza over 'reckless indifference' towards its trademark.
Battle Of The Brew: Lavazza Succeeds In Invalidating Competitor's Trade Mark Registrations.
![](https://i0.wp.com/ipwars.com/wp-content/uploads/2023/03/Self-Care-Packaging-A.png?ssl=1)
Trade marks –
![](https://insidefmcg.com.au/wp-content/uploads/2020/11/lavazza_qualit_oro.jpg)
Vittoria to take Lavazza to Court over alleged trademark breach - Inside FMCG
![](https://www.foodlegal.com.au/static/images/bg/header8.jpg)
Vittoria Coffee victory in Australian High Court allows protection for non-English descriptive words as Australian trademark
![](https://i0.wp.com/ipwars.com/wp-content/uploads/2023/10/image081.jpg?ssl=1)
Lavazza qualità Oro – Oro tarnished or sanity restored –
Battle Of The Brew: Lavazza Succeeds In Invalidating Competitor's Trade Mark Registrations.
![](https://image.isu.pub/201014045949-6975c753a4558c0e184e74626669a368/jpg/page_1_thumb_large.jpg)
Beanscene Oct 2020 by Prime Creative Media - Issuu
LAVAZZA QUALITA' ORO - One Outdoor
![](https://i0.wp.com/ipwars.com/wp-content/uploads/2023/10/2023_125882.jpg?resize=506%2C272&ssl=1)
Lavazza qualità Oro – Oro tarnished or sanity restored –
![](https://assentispasta.com/cdn/shop/products/68d8955e5162a4e3372cba7ab8117db9.jpg?v=1603255259&width=1946)
Lavazza Qualità Oro, Perfect Symphony, 8.8 oz – Assenti's Pasta
![](https://brandwrites.law/wp-content/uploads/2023/11/Lavazza-oro-capsule.jpg)
All that glitters is not gold – 'ORO' trade marks found to be invalid
![](https://brandwrites.law/wp-content/uploads/2023/12/shutterstock_1761740045-350x350.jpg)
All that glitters is not gold – 'ORO' trade marks found to be invalid