Absolut vodka sees biggest design and flavour update in its 40

Absolut vodka has re-designed its bottles and revamped its flavoured range in what it describes as the brand’s biggest shake-up since it was first made in 1979. The new design aims to make the bottle stand out on the shelf and involves more than 50% recycled glass. The new bottles include a clear ingredients list, ABV (alcohol by volume) level and details of where the vodka is produced – Ahus in Sweden. The name of

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Absolut vodka sees biggest design and flavour update in its 40-year existence

Absolut Vodka undergoes 'biggest bottle design overhaul' since 1979

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