Uncle Ben's considering new 'visual identity' for products amid Aunt Jemima rebranding
![Uncle Ben's considering new 'visual identity' for products amid Aunt Jemima rebranding](https://static.foxnews.com/foxnews.com/content/uploads/2020/06/iStock-500576648.jpg)
Mars Inc., which owns Uncle Ben’s, said on Wednesday that it was looking into the possibility of updating the rice brand’s image.
Quaker Oats announces Aunt Jemima rebranding, acknowledges that the face of the brand was 'based on a racial stereotype
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Uncle Ben's to change logos, following Aunt Jemima decision – WSOC TV
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We listened, we learned, we're changing…' Uncle Ben's rebrands to more 'inclusive' Ben's Original
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Uncle Ben's follows Aunt Jemima, vows to remove racist image from packaging - Scoop Upworthy
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Aunt Jemima Gets A New Name After Racism Backlash
![](https://content.fortune.com/wp-content/uploads/2021/02/Pearl-Milling-Company-Packaging-Image.jpg?w=840)
Aunt Jemima: The inside story behind its new name
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KIRBY on X: Glory to God and Power to the People🙏🏽. #blacklivesmatter #allblacklivesmatter #AuntJemima / X
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Aunt Jemima rebrand of racist name prompts calls for Uncle Ben's to follow – The Hill
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Ethnicity is authenticity': how America got addicted to racist branding, US news
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Uncle Ben's joins Aunt Jemima by vowing to change up its branding
![](https://static.foxnews.com/foxnews.com/content/uploads/2020/06/iStock-500576648.jpg)
Uncle Ben's considering new 'visual identity' for products amid Aunt Jemima rebranding