The choice architecture of a Press for Champagne button 🍾
![The choice architecture of a Press for Champagne button 🍾](https://substackcdn.com/image/fetch/f_auto,q_auto:good,fl_progressive:steep/https%3A%2F%2Fbucketeer-e05bbc84-baa3-437e-9518-adb32be77984.s3.amazonaws.com%2Fpublic%2Fimages%2F322e5ad9-c43b-443f-8c2a-a7640c6eaf99_900x599.jpeg)
The surprising reason why Bob Bob Ricard serves more Champagne than any other restaurant in the UK.
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The choice architecture of a Press for Champagne button 🍾
![](https://substackcdn.com/image/fetch/f_auto,q_auto:good,fl_progressive:steep/https%3A%2F%2Fbucketeer-e05bbc84-baa3-437e-9518-adb32be77984.s3.amazonaws.com%2Fpublic%2Fimages%2Fa2ed7996-140c-4624-94b2-e5cc69143bcc_1920x1280.jpeg)
😱 Choice Architecture 🤔 - Creative Hackers Newsletter ✌️
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London's Iconic “Press for Champagne” experience 🥂, Gallery posted by Zhi Yin
![](https://i.etsystatic.com/23837232/r/il/75df7b/3880759514/il_fullxfull.3880759514_ak3v.jpg)
Press for Champagne Door Bell
![](https://offloadmedia.feverup.com/secretldn.com/wp-content/uploads/2018/04/18143936/Bob-Bob-Ricard.jpg)
Bob Bob Ricard: The Fab Soho Restaurant With The 'Press For Champagne' Button
![](https://media.tatler.com/photos/6141e1a410040d2e30959b6e/16:9/w_1920,h_1080,c_limit/homepage-eurostar-champagne-gettyimages-3305180.jpg)
25 years of the Eurostar marked with a 'press for champagne' button
Maison Birmingham
![](https://i.etsystatic.com/32358391/r/il/5c014b/5438334304/il_fullxfull.5438334304_9wi9.jpg)
Press for Champagne Door Bell
![](https://images.squarespace-cdn.com/content/v1/636c07c8356eee29c2729d60/0b76f13b-a377-4879-8913-5723771554e6/champagne+-+consumer+psychology+-+richard+shotton+-+neuroscienceof+-+behavioral+science+-+marketing+-+illusion+of+choice.jpg)
What the Press for Champagne Button Teaches us about Consumer Psychology — Neuroscience Of
![](https://houseofgolightly.com/cdn/shop/files/box3top.jpg?v=1695053897)
Press For Champagne
![](https://adarlingdaydream.com/content/images/2014/12/Montage-Beverly-Hills_Suite-100_CREDIT-LAURA-HULL-3.jpg)
DIY Press for Champagne
![](https://houseofgolightly.com/cdn/shop/products/PFCkindnesssclose.jpg?v=1599920155)
Press For Champagne
![](https://www.champagne-mandois.fr/wp-content/uploads/2021/04/60-ANS-CLAUDE-450x600.jpg)
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