Lululemon's brilliant dupe strategy should be duplicated by all brands
![Lululemon's brilliant dupe strategy should be duplicated by all brands](https://images.fastcompany.net/image/upload/w_1200,c_limit,q_auto:best/wp-cms/uploads/2023/05/06-90895043-lululemon-dupe.jpg)
Lululemon. the athletic apparel brand, makes products such as its Align line and Groove pants that are coveted by young fans who look for dupes to save money.
Lululemon fans craved products from the beloved $50 billion athletic apparel company but have been settling for cheap alternatives. Then the company decided to deliver a big surprise.
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![](https://www.schimiggy.com/wp-content/uploads/2018/10/alternatives-to-lululemon-align-leggings-perfect-leggings-schimiggy-reviews.jpg)
Align Legging Dupe Best Alternatives to the Align Pant - Schimiggy
![](https://images.fastcompany.net/image/upload/w_1200,c_limit,q_auto:best/wp-cms/uploads/2023/05/07-90895043-lululemon-dupe.jpg)
Lululemon's brilliant dupe strategy should be duplicated by all brands
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Lululemon tells consumers why the real thing is better than #dupes
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Will Consumers Knock Off Buying Lululemon Dupes After Wearing The
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Nick Gray on LinkedIn: Lululemon's brilliant dupe strategy should
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Brand knockoffs: TikTok dupe culture can benefit without tarnishing
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Dupes: Foe or Friend?