Poundland's 'elf behaving badly' tweets reported to advertising standards - but will return next year

Poundland hit with backlash over 'incredibly grim' risqué Elf on

Poundland Triggers PR Storm Over Controversial #ElfBehavingBad Ad

Poundland's 'offensive' Elf behaving badly Christmas advert

Store slammed for very rude 'Elf on a Shelf' marketing campaign

Poundland's controversial Elf 'boosted Christmas sales' but faces

Media's silence on 'Twitter files' is shameful

Poundland's controversial Elf 'boosted Christmas sales' but faces

Poundland's Christmas campaign criticised for being 'overtly

Poundland posts inappropriate marketing posts on Twitter

Poundland's notorious sexual elf has returned this year and is

Poundland 'Elf Behaving Badly' campaign banned and deemed

Poundland changes 'sexist' elf advert after Twinings complaint

Poundland is bringing back its Naughty Elf and a new friend