Nestlé updates Nesquik's packaging and mascot in pursuit of a modern, digital rebrand, Article
![Nestlé updates Nesquik's packaging and mascot in pursuit of a modern, digital rebrand, Article](https://d2wrwj382xgrci.cloudfront.net/Pictures/480xany/7/5/1/11751_pe_nesquik_packaging_633997.jpg)
Nesquik is reimagining the role of its mascot in a partnership with FutureBrand to modernise its brand identity, aiming for relevance in the digital age and growth into new audience segments.
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Nesquik Rebrand – Packaging Of The World
![](https://brandthechange.com/wp-content/uploads/2023/03/Nesquik-10-Brand-Overview-scaled.jpg)
Nesquik Delivers Modern Brand Identity Via FutureBrand
![](https://img.packworld.com/files/base/pmmi/all/image/2023/08/Screenshot_2023_08_24_at_05.14.06.64e72fbfd45b1.png?auto=format%2Ccompress&fit=max&h=533&q=70&w=400)
Nesquik Bunny Quiky Reimagined for Brand Expansion
![](https://img.packworld.com/files/base/pmmi/all/image/2023/08/Screenshot_2023_08_04_at_14.25.03.64cd8bad64ce9.png?auto=format%2Ccompress&fit=max&h=533&q=70&w=400)
Nesquik Bunny Quiky Reimagined for Brand Expansion
![](https://chocolateclass.files.wordpress.com/2015/04/chocolate-advertisement1.jpg?w=640)
Rebranding Nesquik to Attract Career-minded Women outside Traditional Stereotypes
![](https://img.packworld.com/files/base/pmmi/all/image/2023/08/AdobeStock_228859463.64de239c0b71d.png?auto=format%2Ccompress&fit=crop&h=167&q=70&w=250)
Nesquik Bunny Quiky Reimagined for Brand Expansion
![](https://www.foodnavigator.com/var/wrbm_gb_food_pharma/storage/images/_aliases/wrbm_large/publications/food-beverage-nutrition/foodnavigator.com/news/business/nestle-moves-nesquik-into-reusable-steel-packaging-in-germany-we-want-to-use-less-virgin-plastic-this-is-a-concrete-solution/16156142-1-eng-GB/Nestle-moves-Nesquik-into-reusable-steel-packaging-in-Germany-We-want-to-use-less-virgin-plastic-this-is-a-concrete-solution.jpg)
Nestlé moves Nesquik into reusable steel packaging in Germany: 'We want to use less virgin plastic; this is a concrete solution
![](https://www.directmarketingsa.com/img/manage_gallery/100_7479.jpg)
Nestle Nesquik, Creative Sampling, Brands in Action
![](https://i0.wp.com/i.ytimg.com/vi/WEHdT2Ycto0/hqdefault.jpg)
Rebranding Nesquik to Attract Career-minded Women outside Traditional Stereotypes
![](https://image.isu.pub/170918160803-78e9103d96ae8181469de99cc1847ae2/jpg/page_1.jpg)
BevNET Magazine July/August 2017 by BevNET.com - Issuu
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A new age for NESQUIK's iconic mascot