Why does ritual matter for social change?

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Rite of passage - Wikipedia

Kwanzaa celebrates African-American heritage. Here's how it came

What is a ritual, and why do they matter?

Rituals – Beliefs: An Open Invitation to the Anthropology of Magic

Why Rituals and Traditions Matter

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Wedding Traditions Around the World: A Wedding Editor's Picks

In Grief, Try Personal Rituals - The Atlantic

Ritual: How Seemingly Senseless Acts Make Life Worth Living

Burning Man Highlights the Primordial Human Need for Ritual

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16 Examples of Cultural, Family & Death Rituals

Why Ritual Matters— A Theoretical Analysis, by Nathan West