Start with Why by Simon Sinek — mattsy studio

People don’t buy what you do, people buy why you do it. Defining why you do something is difficult, as we usually rely on metaphors, imagery and analogies in an attempt to communicate how we feel. Therefore, guiding principles have to be actionable verbs: “always do the right thing” ( integrit

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Start With Why: The Inspiring Million-Copy Bestseller That Will Help You Find Your Purpose: Sinek, S.: 9780241958223: : Books

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