Why Is 'Barbie' Such a Cultural Phenomenon?

With the film's opening weekend box office predictions expected to exceed $93 million, shoppers, brands and celebrities want in on all things Barbie.

A Cultural History of Barbie, Arts & Culture

Barbie Does Diversity: A cultural step-change, or just a brand playing catch-up with its consumers?

Barbie failures in foreign markets: how the world-famous doll “gave” its share of sales to competitors. Case studies, by Maria Nikolaevich

Barbieheimer: The Cultural Phenomenon of the Summer does not Disappoint, by The Red Studio.

Why Is 'Barbie' Such a Cultural Phenomenon?

Barbie's Cultural Journey in India: From American Icon to Global Phenomenon

Unwrapping Barbie: A Timeless Product with Endless Lessons

Why People Are Dressing Up To See The Barbie Movie

In a Barbie world … after the movie frenzy fades, how do we avoid tonnes of Barbie dolls going to landfill?

The World is Running Out of Pink!”: 'Barbie' as a Cultural Phenomenon, and Prospects on Film Production, by Jungmin Lee, Ph.D., Counter Arts

Barbie Sixty-four Years Young, A Cultural Phenomenon - Multimedia Marketing Group