What Nestlé's attempt to trademark the shape of a KitKat teaches us about design

The concept of “affordances” is used by product designers to capture the sense that an object seems to call for certain kinds of use. A handle affords holding, a button pressing and a KitKat breaking.

From Toblerone to Kit Kat, why the shape of your chocolate bar matters more than you think

Why you can trademark a Toblerone but not a KitKat

Kit Kat copycats are OK rules judge as Cadbury's beats Nestle bid to trademark shape

EU won't give KitKat a break, denying Nestle's trademark request - The Globe and Mail

Nestlé's Two And Four-Finger Kit Kat Shape Marks Held To Be Invalid - Trademark - Singapore

Kit Kat Was Unable to Trademark the Four-Fingered Candy Bar Shape

The KitKat trademark war and why it matters so much - Business Insider

What Nestlé's attempt to trademark the shape of a KitKat teaches us about design

From Toblerone to Kit Kat, why the shape of your chocolate bar matters more than you think

EU court rejects Nestlé bid to trademark KitKat bar

KitKat: Cadbury wins battle against Nestle over shape of four fingered bar

No Break for Kit Kat in EU Trademark Battle - McHattie Law Firm

NEWS: Imitation is the greatest form of flattery unless it's costing you PROFIT! More Chocolate Wars…

KitKat's Four Fingers Fourth Time Unlucky in Trademark Row - Bloomberg