LEGO Adults Welcome : la nouvelle stratégie marketing du groupe
Cela ne vous aura pas échappé ces dernières semaines : le design de certaines boîtes, destinées à un public adulte, a radicalement changé. Prenez par exemple le set 10273 Haunted House. Plus de « marque » Creator Expert, remplacée par l’inscription Fairground Collection, et un bandeau coloré en bas de la boîte avec la mention « 18+ ». Ce […]
How did Lego grow to create a new category and dominate the market for decades?
LEGO® Gifts and Sets for Adults
New LEGO® campaign celebrates 90 years of Rebuilding the World through play - About Us
Pierre Fernandes - Marketing Manager, Branded Channels Activation - the LEGO Group
Lego targets adults in global ads
What Is Data-Driven Marketing & Why Is It Important?
LEGO® Gifts and Sets for Adults
LEGO® Gifts and Sets for Adults
TLG outpaces industry in H1 accelerating growth initiatives - About Us
Brand Community: What Is It & How to Build a Successful One [Examples]
Legoland: Why the Bricks of Our Youth Are the Hottest Adult “Toy” Today, by David C. Wyld
Careers Search - Careers
