Weetabix milked a binary question for PR fame - it worked
![Weetabix milked a binary question for PR fame - it worked](https://thedrum-media.imgix.net/thedrum-prod/s3/news/tmp/1/pr_weetabix.jpg?w=1280&ar=default&fit=crop&crop=faces,edges&auto=format)
Weetabix and Frank PR have won the Small Budget category at The Drum Awards for PR. Here is the award-winning case study.
Bando Azione 1. B Interventi di qualificazione per luoghi di sbarco e
![](https://vhistory.files.wordpress.com/2018/12/Fiona-Shaw-2.jpg?w=620&h=476)
VHiStory, VHiStory
![](https://www.research-live.com/img/res_4006435_weetabix[q:75;id:1735982].jpg)
Behavioural economics for breakfast, Feature
![](https://img.yumpu.com/17225861/1/184x260/download-18mb-university-of-warwick.jpg?quality=85)
Download - WRAP: Warwick Research Archive Portal - University of
![](https://kayshia.com/cdn/shop/products/20211221_014152_1500x.jpg?v=1642152137)
Weetabix Original - 450g – Kayshia
![](https://cerealoffers.com/Weetabix_Ltd/Weetabix/2010s/Weetabuddy_Creator_Kit/Weetabuddy-web-page.jpg)
2015 Weetabuddy Creator Kit
![](https://marketingweek.imgix.net/content/uploads/2012/04/citroen3041.jpg?auto=compress,format&q=60&w=304&h=264)
Weetabix: Teach a market to love your product
![](https://www.thewarehouse.co.nz/on/demandware.static/-/Sites-twl-master-catalog/default/dw4d818fa4/images/hi-res/96/28/R2702278_40.jpg)
Sanitarium Weet-Bix 1.2kg
![](https://www.foodnavigator.com/var/wrbm_gb_food_pharma/storage/images/publications/food-beverage-nutrition/foodnavigator.com/article/2021/08/23/how-local-sourcing-buffers-weetabix-against-supply-shocks-it-protects-us-from-fluctuations-in-the-wider-wheat-supply-chain/12759515-3-eng-GB/How-local-sourcing-buffers-Weetabix-against-supply-shocks-It-protects-us-from-fluctuations-in-the-wider-wheat-supply-chain.jpg)
How local sourcing buffers Weetabix against supply shocks: 'It
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