Building A Franchise: Why We Need 'The Lego Transformers Movie

Just about everybody knows what the Transformers are! For those who don’t know, the Transformers is a media franchise produced by American toy company Hasbro and Japanese toy company Takara Tomy. The franchise began in 1984 with the Transformers toy line and centers on factions of self-configuring modular extraterrestrial robotic lifeforms (most notably the Autobots and the Decepticons) in an endless civil war for dominance over…

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