What is natural, and who decides? Pure Via latest stevia brand to settle class action suit over 'natural' claims in $1.65m deal
![What is natural, and who decides? Pure Via latest stevia brand to settle class action suit over 'natural' claims in $1.65m deal](https://www.foodnavigator-usa.com/var/wrbm_gb_food_pharma/storage/images/1/1/9/3/1703911-3-eng-GB/Pure-Via-to-settle-class-action-suit-over-natural-claims.jpg)
10 months after Cargill agreed to settle a class action lawsuit alleging it was misleading shoppers by marketing consumer products under the Truvia brand as ‘natural’, the firms behind rival stevia brand Pure Via have agreed to settle a similar lawsuit.
![](https://www.nutraingredients-usa.com/var/wrbm_gb_food_pharma/storage/images/_aliases/news_teaser_medium/2/1/6/4/2614612-1-eng-GB/Accelerating-move-toward-plant-proteins-shakes-up-sports-nutrition-market-expert-says.jpg)
All news articles for August 2014
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Channel Magazine April 2016 by Benefitz - Issuu
![](https://www.nutraingredients-usa.com/var/wrbm_gb_food_pharma/storage/images/_aliases/wrbm_medium/publications/food-beverage-nutrition/nutraingredients-usa.com/article/2024/01/03/the-walnut-microbiome-interaction/17047844-1-eng-GB/The-walnut-microbiome-interaction.jpg)
All news articles for August 2014
![](https://www.foodnavigator-usa.com/var/wrbm_gb_food_pharma/storage/images/5/5/2/9/899255-1-eng-GB/100-natural-lawsuit-over-Nectresse-monk-fruit-sweeteners-to-proceed.jpg)
100% natural' lawsuit over Nectresse monk fruit sweeteners to proceed
![](https://www.nutraingredients-usa.com/var/wrbm_gb_food_pharma/storage/images/_aliases/news_teaser_medium/1/5/7/5/4145751-3-eng-GB/FDA-issues-GRAS-no-objection-letter-for-Sweegen-s-Bestevia-Reb-M.jpg)
Stevia - Food
![](https://www.foodnavigator-usa.com/var/wrbm_gb_food_pharma/storage/images/7/5/2/3/103257-2-eng-GB/Truvia-London.jpg)
Cargill settles lawsuit alleging Truvia stevia not 'natural
![](https://www.nutraingredients-usa.com/var/wrbm_gb_food_pharma/storage/images/_aliases/news_teaser_medium/publications/food-beverage-nutrition/nutraingredients-usa.com/article/2018/12/06/not-just-a-sweetener-purecircle-to-launch-stevia-protein-fiber-antioxidant-ingredients/8920946-1-eng-GB/Not-just-a-sweetener-PureCircle-to-launch-stevia-protein-fiber-antioxidant-ingredients.jpg)
Stevia - Food
![](https://www.foodnavigator-usa.com/var/wrbm_gb_food_pharma/storage/images/2/6/2/3/103262-2-eng-GB/All_Natural_ingredients-label.jpg)
Cargill settles lawsuit alleging Truvia stevia not 'natural
![](https://www.nutraingredients-usa.com/var/wrbm_gb_food_pharma/storage/images/_aliases/news_teaser_medium/8/2/2/0/2350228-1-eng-GB/GLG-Lifetech-works-with-China-s-largest-food-company-to-tackle-obesity-diabetes-epidemic-with-stevia.jpg)
Stevia - Food
![](https://static.wixstatic.com/media/b2443e_97c6bff3cd994287be18b88dd5da7b26~mv2.jpg/v1/fill/w_1000,h_621,al_c,q_85,usm_0.66_1.00_0.01/b2443e_97c6bff3cd994287be18b88dd5da7b26~mv2.jpg)
What Happened to Nectresse?
![](https://www.foodnavigator-usa.com/var/wrbm_gb_food_pharma/storage/images/5/9/5/1/1595-3-eng-GB/Maggie-Hennessy.jpg)
Mintel, Datamonitor: Slowdown in natural claims 'inevitable