What is natural, and who decides? Pure Via latest stevia brand to settle class action suit over 'natural' claims in $1.65m deal

10 months after Cargill agreed to settle a class action lawsuit alleging it was misleading shoppers by marketing consumer products under the Truvia brand as ‘natural’, the firms behind rival stevia brand Pure Via have agreed to settle a similar lawsuit. 

All news articles for August 2014

Channel Magazine April 2016 by Benefitz - Issuu

All news articles for August 2014

100% natural' lawsuit over Nectresse monk fruit sweeteners to proceed

Stevia - Food

Cargill settles lawsuit alleging Truvia stevia not 'natural

Stevia - Food

Cargill settles lawsuit alleging Truvia stevia not 'natural

Stevia - Food

What Happened to Nectresse?

Mintel, Datamonitor: Slowdown in natural claims 'inevitable