Mars drops Uncle Ben's, reveals new name for rice brand Ben's Original
![Mars drops Uncle Ben's, reveals new name for rice brand Ben's Original](https://i.ytimg.com/vi/nM4az7CyrvQ/maxresdefault.jpg)
![](https://img.foodmanufacturing.com/files/base/indm/multi/image/2024/01/Dolly_Parton_Full_Collection.65b2a9f788e9f.png?auto=format%2Ccompress&fit=crop&h=220&q=70&rect=0%2C228%2C2700%2C1519&w=330)
Mars Unveils New Name for Uncle Ben's
![](http://www.bnnbloomberg.ca/polopoly_fs/1.1451816!/fileimage/httpImage/image.jpg_gen/derivatives/landscape_620/a-box-of-aunt-jemima-frozen-breakfast-brand-breakfast-photographer-daniel-acker-bloomberg.jpg)
Aunt Jemima brand to be phased out; Uncle Ben's may follow - BNN Bloomberg
![](https://www.iheartradio.ca/image/policy:1.20445567:1698879548/image-jpg.jpg?a=16%3A9&$p$a=75017e5)
Mars drops Uncle Ben's, reveals new name for rice brand
![](https://gvwire.s3.us-west-1.amazonaws.com/wp-content/uploads/2021/04/08203657/AP-News.png)
Mars Drops Uncle Ben's, Reveals New Name for Rice Brand - GV Wire - Explore. Explain. Expose
![](https://www.thestreet.com/.image/ar_4:3%2Cc_fill%2Ccs_srgb%2Cfl_progressive%2Cq_auto:good%2Cw_1200/MTY4NjI3MTMzOTA3NDc4MTUx/uncle-ben.jpg)
Mars Rebrands Uncle Ben's To Ben's Original - TheStreet
![](https://s3-prod.adage.com/s3fs-public/styles/width_280/public/Ben%27s%20Original%20--%20Shelf%20Arrival%20--%20Photo%205.jpg)
Ben's Original—previously Uncle Ben's—debuts new packaging
![](https://dmrqkbkq8el9i.cloudfront.net/Pictures/2000xAny/5/4/5/237545_bensoriginal_891887_crop.jpg)
Uncle Ben's name ditched as Mars unveils Ben's Original rebrand, News
![](https://loopnewslive.blob.core.windows.net/liveimage/sites/default/files/2020-06/XNkTCKi4Vc.jpg)
Mars drops Uncle Ben's, reveals new name for rice brand
![](https://www.irishnews.com/resizer/v2/CTZILDUBBZMYNI5J5RNP3WJS4A.jpg?smart=true&auth=95645a2253ed5b58101e0751e740bcafd1912514e880bb76519b7b09291d86d9&width=1200&height=630)
Mars drops Uncle Ben's name from rice brand after being criticised for racial stereotype – The Irish News
![](https://i.dailymail.co.uk/1s/2020/06/18/00/29736486-0-image-a-34_1592438205663.jpg)
Uncle Ben's rice to 'evolve' brand as Aunt Jemima name axed
Mars drops Uncle Ben's, reveals new name for rice brand, Marketing & Advertising News, ET BrandEquity
![](https://bloximages.newyork1.vip.townnews.com/postandcourier.com/content/tncms/assets/v3/editorial/6/35/635c931a-0285-11eb-8e92-67fe8dc2e4cc/5804d30836024.image.jpg?resize=1200%2C1066)
Geechie Boy slowly transitioning to Marsh Hen Mill after agreeing to drop contentious name, Blogs
![](https://loveincorporated.blob.core.windows.net/contentimages/largesize/d8f586a4-ad26-4c62-9f0b-8336ece8d5b6-Uncle_Ben's.jpg)
In)famous brands that changed their names due to public pressure
![](https://images.foxtv.com/static.fox35orlando.com/www.fox35orlando.com/content/uploads/2020/06/1280/720/uncle-bens-getty.jpg?ve=1&tl=1)
No more Uncle Ben's: New name revealed for rice brand