Uncle Ben's has a new name: Ben's Original

Ben's Original products are now available at retailers in the U.S.

Ben's Original - Wikipedia

New Uncle Ben's name: Ben's Original rice now available in stores

Uncle Bens', Aunt Jemima racist packaging rises up - Graphéine

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ShopRite - Uncle Ben's is becoming Ben's Original USA. New look

New Uncle Ben's name: Ben's Original rice now available in stores

We listened, we learned, we're changing…' Uncle Ben's rebrands to

The cult of the brand, Advertising

Uncle Ben's rice changes name as it's branded racist

Uncle Ben's changes name to Ben's Original amid criticism over

Ben's Original Seasoned Long Grain & Wild Rice - 6oz : Target