Uncle Ben's Rebrands as Ben's Original
![Uncle Ben's Rebrands as Ben's Original](https://www.foodandwine.com/thmb/rHGzr3oK1mcFIXI1gZJzyp-8Aac=/1500x0/filters:no_upscale():max_bytes(150000):strip_icc()/uncle-bens-rice-name-change-FT-BLOG0920-f205d69dbbb44c788408d5820f6ac05c.jpg)
The company also announced a “new brand purpose to create opportunities that offer everyone a seat at the table.”
![](https://www.shutterstock.com/image-photo/san-jose-ca-augusut-19-260nw-1800158923.jpg)
88 Uncle Ben's Rice Images, Stock Photos, 3D objects, & Vectors
![](https://editorial.designtaxi.com/editorial-images/news-Bens240920/Uncle-Ben-Original-Rebrand-1.png)
Uncle Ben's Unveils New Name & Logo To Step Away From Racist
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Uncle Ben's Rice Will Rebrand To Avoid Racial Stereotypes
![](https://s3-prod.adage.com/s3fs-public/20210511_old_and_new_Ben%27s-Original_3x2.jpg)
Ben's Original—previously Uncle Ben's—debuts new packaging
![](https://am12.mediaite.com/med/cnt/uploads/2020/06/Aunt-Jemima-GettyImages-1250298363.jpg)
Aunt Jemima, Uncle Ben's Updating to Remove Racist Branding
![](https://s3-prod.adage.com/s3fs-public/styles/width_280/public/Ben%27s%20Original%20--%20Shelf%20Arrival%20--%20Photo%205.jpg)
Ben's Original—previously Uncle Ben's—debuts new packaging
![](https://www.aljazeera.com/wp-content/uploads/2020/09/2020-06-17T000000Z_817450861_RC23BH9M4E3Z_RTRMADP_3_PEPSICO-RACE-AUNT-JEMIMA.jpg?resize=770%2C513&quality=80)
Uncle Ben's rice gets rebrand after racial stereotyping criticism
![](https://d1902livswy8rb.cloudfront.net/dimg/670x670/dimg/bens_old__new_sept_21.png)
Mars loses face of Uncle Ben in rebrand as Ben's Original - CMO
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Uncle Ben's' rebrand after racial stereotype criticism
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I bought two rice packets mid rebranding from Uncle Bens to Bens
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Uncle Ben's has a new name: Ben's Original
![](https://www.foodbev.com/wp-content/uploads/2020/09/Untitled-design-2020-09-23T144906.122.jpg)
Mars Food rebrands Uncle Ben's as Ben's Original - FoodBev Media
![](https://www.foodnavigator-usa.com/var/wrbm_gb_food_pharma/storage/images/_aliases/wrbm_large/publications/food-beverage-nutrition/foodnavigator-usa.com/news/manufacturers/we-listened-we-learned-we-re-changing-uncle-ben-s-rebrands-to-more-inclusive-ben-s-original/11791487-1-eng-GB/We-listened-we-learned-we-re-changing-Uncle-Ben-s-rebrands-to-more-inclusive-Ben-s-Original.jpg)
We listened, we learned, we're changing…' Uncle Ben's rebrands to