Toblerone to drop Matterhorn from packaging due to 'Swissness' laws
![Toblerone to drop Matterhorn from packaging due to 'Swissness' laws](https://image.cnbcfm.com/api/v1/image/107203601-1678113578688-gettyimages-1247821358-AFP_33AM6LC.jpeg?v=1678117927&w=929&h=523&vtcrop=y)
Switzerland requires milk-based products promoting themselves as Swiss to be made entirely within the country.
Switzerland requires milk-based products promoting themselves as Swiss to be made entirely within the country.
![](https://media.npr.org/assets/img/2022/10/19/hm10_bulldog_rt_profile_white_hres_cmyk_sq-9a3a651f3453660e8446ba199edcb3cffd0f4373-s800-c85.jpg)
Toblerone must remove Matterhorn from chocolate packaging over
![](https://ichef.bbci.co.uk/news/480/cpsprodpb/DB9F/production/_132132265_gettyimages-1434502726.jpg)
Toblerone: Swiss rules mean chocolate bar to drop Matterhorn from
![](https://img.resized.co/lovin_ie/eyJkYXRhIjoie1widXJsXCI6XCJodHRwczpcXFwvXFxcL2ltYWdlcy5sb3Zpbi5pZVxcXC91cGxvYWRzXFxcLzIwMjNcXFwvMDNcXFwvMDYxNjU3MTFcXFwvU3RhbmRhcmQtNTA1MC1pbWFnZS10ZW1wbGF0ZS1JRTEucG5nXCIsXCJ3aWR0aFwiOjY0NyxcImhlaWdodFwiOjM0MCxcImRlZmF1bHRcIjpcImh0dHBzOlxcXC9cXFwvbG92aW4uaWVcXFwvaW1hZ2VzXFxcL25vLWltYWdlLnBuZ1wiLFwib3B0aW9uc1wiOltdfSIsImhhc2giOiJiYzkzM2I1Yzk3NjIxYWQzMDM4MTE4YmJiNTM0ZDhhNDM5MzBlNWU2In0=/toblerone-to-lose-matterhorn-logo-as-no-longer-deemed-as-swiss-enough.png)
Toblerone to lose Matterhorn logo as no longer deemed as Swiss
![](https://i.cbc.ca/1.6771141.1678227332!/fileImage/httpImage/image.jpg_gen/derivatives/16x9_780/1471924049.jpg)
Toblerone no longer Swiss? The director of Swissness Enforcement
![](https://filipinotimes.net/wp-content/uploads/2023/03/Screen-Shot-2023-03-06-at-4.21.59-PM.png)
Toblerone removes Matterhorn from packaging as production shifts
![](https://www.1news.co.nz/resizer/yTho6vTBm90Imslpt_iXVumCMc8=/arc-photo-tvnz/ap-se-2-prod/public/2VNMX7I4VNGW7NXYKPYM24BZ5M.jpg)
Toblerone to drop Matterhorn mountain image from branding
![](https://media.bnn.network/content/uploads/2023/03/Copy_of_website_template-2023-03-06T224711.712-1200x675.jpeg)
Toblerone to remove Matterhorn from its packaging due to
![](https://ichef.bbci.co.uk/news/640/cpsprodpb/79DB/production/_128859113_mediaitem128859112.jpg)
Toblerone: Swiss rules mean chocolate bar to drop Matterhorn from
![](https://i.ytimg.com/vi/GI9D24qhwRA/sddefault.jpg)
Toblerone to remove Matterhorn mountain peak from packaging - BBC
![](https://cdn.i-scmp.com/sites/default/files/styles/portrait/public/d8/images/canvas/2023/03/08/fbf6c67b-203e-4a98-9cc2-46e5e18e0c36_36c44872.jpg?itok=dh9IWBDf&v=1678259148)
Toblerone chocolate is dropping Swiss Mountain from packaging due
![](https://www.insideedition.com/sites/default/files/images/2023-03/toblerone.jpg)
Toblerone to Melt Away Matterhorn Mountain on Packaging
![](https://media.nbcboston.com/2023/03/21621864196-1080pnbcstations.jpg?quality=85&strip=all&resize=1200%2C675)
Toblerone Dropping Its Iconic Design Due to Rules on 'Swissness