Britney Spears' breakout hit '…Baby One More Time' turns 25: How the singer changed pop culture

Britney Spears' debut single, "Baby One More Time" turns 25 this month, on the heels of her revealing memoir. Experts look back at what made Spears a phenomenon.
Britney Spears' debut single, Baby One More Time turns 25 this month, on the heels of her revealing memoir. Experts look back at what made Spears a phenomenon.
Dr. Marcus Collins, a marketing professor at the Ross School of Business at the University of Michigan, explains how Britney Spears changed pop culture with her debut hit, “…Baby One More Time.”

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Britney Spears' breakout hit '…Baby One More Time' turns 25: How the singer changed pop culture