Start with Why”: The Persuasive Power of Why

One of the most-viewed TED talks is Simon Sinek's “Start with Why.” Why it’s so important to explain why a company does what it does.

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START WITH WHY (COMIENZA POR EL PARA QUÉ) - SIMON SINEK — RDP Consulting

Start with Why: How Great Leaders Inspire Everyone to Take Action: Sinek, Simon: 9781591846444: : Books

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Start with Why: How Great Leaders Inspire Everyone to Take Action by Simon Sinek

Start with Why: How Great Leaders Inspire Everyone to Take Action by Simon Sinek