NewJeans Celebrates Self-expression in New Levi's Campaign

K-pop group NewJeans stars in a new Levi's campaign modeling the brand's 501 jeans, celebrating the power of self-expression.

Check out the individual still cuts of NewJeans for Levi's

USS Her on Instagram: NewJeans gracing in authenticity and self

How to cop these NewJeans coded jeans

The Number That Changed Everything

Levi's Live in Levi's® Campaign

The 501 experience': Activities, booths you can enjoy at Levi's

A Season of Self-Expression: Levi's and NewJeans Showcase 501 Fits

USS Her on Instagram: NewJeans gracing in authenticity and self

NewJeans x Levi's: A Celebration of Self-Expression with