Bionicle: When Authentic Marketing Saved LEGO, by Asher Zach Neuman
![Bionicle: When Authentic Marketing Saved LEGO, by Asher Zach Neuman](https://miro.medium.com/v2/resize:fit:940/1*28brqE2KPUr4IaUDRZLobw.png)
This is how Bionicle's creative marketing saved an entire toy brand from bankruptcy.
This is how Bionicle's creative marketing saved an entire toy brand from bankruptcy.
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