Hard Rock opens neon, guitar-shaped hotel in Florida

Neon guitars have graced the signs in front of Hard Rock Cafe venues for decades – and now the company has scaled that symbol way, way up. As part of a US$1.5 billion expansion of the Seminole Hard Rock Hotel and Casino in Hollywood, Florida, the world’s first guitar-shaped hotel has now opened, adorned with a huge light screen facade.

Seminole Hard Rock, the first hotel in the shape of a guitar

An Gigantic $1.5 Billion Guitar-Shaped Hotel And Casino Just Opened And It's Un-Freaking-Believable - BroBible

Hard Rock Hotel LED Spectacle - Powered by Realmotion™

Johnny Depp, Khloe Kardashian and more celebrities attend grand opening of Seminole Hard Rock guitar hotel in Hollywood - South Florida Business Journal

Noches de Neon' Poolside Party with Jorge Celedon at The Guitar Hotel at Seminole Hard Rock Hotel & Casino Hollywood - World Red Eye

32,048 Seminole Hard Rock Hotel Casino Stock Photos, High-Res Pictures, and Images - Getty Images

Guitar Hotel Unveiled: 7 Shocking Features You Must See in 2024

2,074 Hard Rock Guitar Hotel Stock Photos, High-Res Pictures, and Images - Getty Images

South Florida's Hard Rock Hotel, The Guitar Hotel & Oasis Tower