Omega Raises Luxury Watch Prices as Other Swatch Brands Struggle

Omega, the Swiss watch brand known for its Speedmaster and Seamaster models, raised prices by as much as 8 percent in a move that could hurt sales, according to investment bank Morgan Stanley.

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Why did Omega just raise its luxury watch prices by 8 per cent? As Swatch Group's other brands Longines and Tissot struggle, Speedmaster and Seamaster price hikes could put timepiece collectors off

Prices are up but watch lovers are still buying Rolex and Omega – demand for timepieces is booming, says Omega-owner Swatch Group and Watches of Switzerland, the UK's biggest retailer

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From Swatch x Blancpain to Patek x Tiffany, watch collaborations are here to stay, with super brands like Louis Vuitton, Ferrari and Lamborghini all partnering with luxury timepiece marquees