Blink : The Power of Thinking Without Thinking - Gladwell, Malcolm

Blink : The Power of Thinking Without Thinking by Gladwell, Malcolm - ISBN 10: 0141014598 - ISBN 13: 9780141014593 - Penguin - 2006 - Softcover

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Blink: The Power of Thinking Without Thinking

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Book Summary of Blink by Malcolm Gladwell About“Blink” is author Malcolm Gladwell’s follow-up to the book that put him on the map — “The Tipping Point” — which was about how small ideas morphed into big trends. With his follow-up title, Blink: The Power of Thinking Without Thinking, Gladwell takes a more psychological approach towards his writing, with a focus on Rapid Cognition (quick thinking).