Inside Pantone, the Company That Turns Color Into Money

Pantone, known for its color-of-the-year announcement, doesn’t actually sell paints or colors. So how does it make money? WSJ visited the company’s factory to learn how it revolutionized printing and monetized color. Illustration: Preston Jessee

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Thanks Pantone, this is a fun new obstacle to paywall quick color reference information. : r/graphic_design

Inside Pantone, the Company That Turns Color Into Money

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The Complete Color Harmony, Pantone Edition: Expert Color Information for Professional Results: Eiseman, Leatrice: 9781631592966: : Books