Orbitkey opens door to keyring sales success

Growing tired of keys jangling around in his pockets while jogging, industrial designer Charles Ng set about building a rudimentary clamp that bound them together. A couple of years and numerous design iterations later, Ng is now selling his Orbitkey by the tens of thousands. So what is it about his product that has people ditching those cluttered loops of metal for something a little more stylish? We had a quick chat with the young entrepreneur to find out how his take on the everyday keyring unlocked serious start-up success.

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